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Sales strategy would have to change depending upon the market conditions.35 years ago radio was the major sales media to reach customers in most of Asia and Africa. In the80s the TV has overtaken the radio. Now with the entry of the internet online ads and blogs are taking over. If an ad for sports goods used to portray a film star30 years ago , the ad may not be that popular with young people now as his fan club is now middle aged.
