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What is the link between strategic communications and project management?

As you know, strategic communications and project management are using the same tools: RACE or RAİSE, PESTEL, SWOT, PERT, ...

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Question added by Chehou OUSSMANOU Şeyhu OSMAN , African & Middle Est Business Development Manager , Acibadem Healthcare Group
Date Posted: 2013/07/09
Deleted user
by Deleted user

Strategic communications are long termed, and as the name entails, it relates to strategic planning, and it aims to achieve strategies across the organisation, project management is more 'tactical' in its concept, it aims to create or improve a specific product / service / outcome, where communication and engagement will be an integrated part of it.
About the usage of certain tools like RACE, SWOT, and PESTEL, they serve both tactical and strategic goals, for example SWOT can analyse the strengths and weeknesses of a project, an organisation, or even a portfolio, PESTEL is usually an analysis that shows the external factors, which may or may not relate to the project itself, or the strategy, but these are things we need to consider and try to manage (although its very challenging to manage the external environment).

Prince John
by Prince John , IT Manager - Project Manager , Laith Al Obaidi Motors

Strategic communications is linked to each phase of the project management strategy.
In today's organizations, it can be considered an integrated component of the project, used in diagnostics, research and important inputs both for technical design and the design of the strategic communications component itself.
Traditional communications such as holding seminars, distributed prints are then incorporated into the project itself, executed as an integrated element of the project itself.
This, then serves as a retrievable document, mass instruction, functional document, an event, warning , trigger or a record that can be accessible by partners or stakeholders.

Syed Burhan-uddin Abdali
by Syed Burhan-uddin Abdali , Director (Retd)-FRC , Fuel Research Center, PCSIR, Karachi

Strategic communication or communication management is included in knowledge areas of project management.
To make an effective and efficient communication, number of stakeholders are analyzed.
Network communication is developed by a formula for gathering information which is a kind of resources.Strategic Communication Management is very essential for success of project

Francisco Lemos
by Francisco Lemos , Project Manager , Coimbra City Council

Strategic communication is drivem in the long term and could be a task in a project, whereas project management could be intended for all three time horizons, operational, tactical and even strategic.