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How Brave and beautiful VATIKA's new ad "BRAVE AND BEAUTIFUL" is??

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Question added by Ramprasad Krishnasamy , Area Business Manager , Housing.com
Date Posted: 2015/01/30
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

Yes.

Dabur Vatika, the hair shampoo and hair oil brand, took everyone by surprise when its latest digital commercial featured a bald woman. The ad, a CSR initiative, shows a woman who is a cancer survivor. A caring mother and a sweet wife, the woman has just recovered but is not feeling confident at all because she has no hair. She is hesitant about going out of the house and being seen by people.

 

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