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Media of Today, has the power and liberty to change the way people think. In every field starting from a consumer to a political voter. In the world of easy Social Media today, everyone has the power to make their point of view heard.
The media can be a powerful force for change in both developed and developing countries. In developing countries, it can have an important role in advancing a pro-poor development agenda, as well as supporting economic growth by stimulating consumer markets.Changes in the media landscape, in particular the rise of information and communication technologies, also require changes to the way in which media development is conceptualised.
