What is PR Markeitng?

Public relations is growing in importance as a marketing tool and is now consider a critical component in helping marketers reach their marketing objectives. It's important to have a basic understanding of public relations, so you can implement it into your marketing mix.

• Establish your expertise among your peers, the press, or your potential clients or customers?
• Build goodwill among your customer, supplier, or your community?
• Create and reinforce your brand and professional corporate image?
• Inform and create good perceptions regarding your company and services?
• Assist you in introducing a new service or product to your market?