Is the concept of "customer service" more about perusing the customer benefit or the company's benefit?

Both of them, enforcement the company law without make the customer feel uncomfortable, It's a balance we must to deal with.

If the customer benefits, so the company benefits as well......There is no business if you do not have a certain standard of customer care, no way!

"customer service" is to achieve customer needs ..The customer satisfaction with the service is a success for the company itself Customer service is the meeting point between the company and customers

I thing It Should Be 49% For The Customer And 51% For the Company , So He Should Not lose The Customer Except If He don't Have Any Other Solution ,

Excellent customer service is the main goal of a company so both parties benefit.
When a customer gets a satisfaction from a certain company most probably he/she wil have a trust on that company, for me customer is like a chain so expect that he/she will suggest to his/her friends, realatives, etc.
the good feedback that he/she experienced on that company and can result to have loyal customers that may help expand the number of customers.

Well I see customer service is more like a judge in every case you ,cant determine on whose side or benefits the case would end up in favor for ..its a case by case issue I see them both are equivalent in rights and benefits .

Well I think its customer benefit for the company benefits

Customer satisfaction for the company

Customer Service's objective should be mutual benefit: Happy customer = repeat business + good reputation.
Minimized risk + reduced cost + repeat business + good reputation = Happy Employer.
so basically the company will be pleased when the customer is happy provided that it is done in such a way that is sustainable and cost effective.

sure both of them !

Customer oriented job, which finds common grounds between the company and the customer