Register now or log in to join your professional community.
To initiate sales Marketing first and to increase sales Advertisement first.
Marketing is at the first, at the end and everywhere in between
Marketing has a broad concept, but advertising is one of the media tool under Promotion. Promotion is one of the4P's pf Marketing.
If you want to laid out the best marketing plan, you have to accomplish the4P's of marketing namely product, price, promotion and place. if you have the product price and place then laid out an effective plan for promotion which you choose advertising. A creative attractive idea on advertising will make business more profitable.
You want to increase sales of your brand. You advertise, people go to the stores, your product isn't there. Will sales increase?
You make sure your product is available in stores, you don't advertise. Will you achieve your sales targets?
No, you need both activities- marketing led by advertising along with proper use of distribution channels, trade push as well as a good product to increase sales. All factors are needed in the equation.
if we are talking about a specific product or service ,marketing is important when advertising has played its role,we do marketing with customers who have the intent of buying but we do advertising to find prospects to market our product to.
we always do advertising and follow it with our market campaign