by
Rajiv Yajnik , Vice Pesident Fmcg & Sugar , EID Parry India Ltd
Given below are a couple of points that affect the speed of rotation of products:
1.Manufacturing Date printed on the packet-i.e PKD
2. Poor packaging
3. Lack of on pack promotion.
3. Frequent MRP changes & high MRP
4. When the notional & percieved value of the product is more than the price.
5. Quality
6.Poor visibility
7. Unattractive merchandising.
8. Inadequate distribution.
9. No BTL support.
10 .Low ATL support.
