Which is more effective: Facebook Ads or Google Ads?

For me both are effective in terms of Leads , Conversion and ROI, but Google is the leader :) in Facebook we have limit of Video and image ads while in Google we have a lot of options of ads like Banners , text , Video , Mobile and now Google started Enhanced campaign targeting , which is I think great feature.

Hello This depends on the nature of the product - Brand For example: Children's Books - Events ..
Facebook ads are better Heavy Equipment ..
Google ads are more effective Regards

It depends on your target audience and the nature of the product.

Dear Mohamad,

 

I think you can’t really compare them side by side. Are you speaking of Google Search or Google Content campaigns? Both of them, compared to facebook ads, have a totally different type of audience.

 

Depending on your targeting, type of person and their interests you really have to run tests on both I guess.

 

FB + tight targeting + smart angle = Good conversion rate

 

The platform choice (Facebook or Adwords) depends completely on your business, product/service, budget and target audience. Often times, a business can succeed on both platforms.

 

Adwords is great for getting in front of prospects when they are already at the consideration or intent-to-buy part of the purchase process. However, it’s difficult, by definition, to raise awareness for a new product/service type/category through Adwords. People have to know your thing exists, and they have to already be interested, to be able to search for it.

 

Facebook allows you to drive awareness and push people into the top of the purchase funnel. As noted above, clicks are cheaper and conversion rates lower here. However, I’m seeing FB going through something of a renaissance at the moment, opening up new ad formats with regularity that have very high click through rates (newsfeed ads, mobile newsfeed ads, promoted photo posts, facebook exchange, etc). If you look at the history of internet advertising, CTRs on new ad formats always decrease as people get more used to them. So, I think there is an opportunity now to take advantage of FB ads’ high CTRs (for the high CTRs, you MUST advertise in the News Feed, NOT the right hand side rail) while the CTRs are still high. Make hay while the sun shines, and all that jazz.

 

Adwords is often a stronger platform for driving direct sales, because you target users who are already looking to buy. However, to be able to profit from those clicks you must be able to convert the clicks as well as, or ideally better than, your competition. Whoever has the best site conversion rate and conversion value will ultimately win the Adwords competition, as they will be able to afford to pay more for clicks than anyone else. Adwords works really well for ecommerce (assuming your site’s conversion rate and value is competitive) and B2B lead gen.

 

Facebook, on the other hand, is much harder to make a direct sale from. You’ll be much better off driving FB traffic to a squeeze page and then making a sale off the back of an email auto responder. I’ve found Facebook to be effective for my lead gen and information-selling (speakers, info products, webinars, online courses etc) clients.

 

Regards,

 

Hany Sewilam AbdelHamid

Head of Business Development

Entrepreneurship Coach & Consultant             

 

- http://www.sewilam.com

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Both are so Important