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What are the most important KPIs that you are using it in your offline campaigns?

give an example and put your KPIs (equation/metrics), because i believe the measurements is very important part in the marketing field.

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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2013/07/14
Nadine Fattaleh-Al Shaa
by Nadine Fattaleh-Al Shaa , Senior Manager, Corporate Communications , Qatar Navigation (Milaha)

# of Media mentions in Online & Print media (Local, Regional, Intl)

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