by
salah hamza , Catering Sales Manager , Al-Washim company for food services
To make a sales claim memorable, you must add emotion to the equation.
Emotion comes not from adjectives (like "exciting" or "innovative") nor from financial figures, but from real events involving real people facing real challenges. For example: 1- "Installing Acme saved us from bankruptcy."
-- Joe Bigwig, VP, Major Company Inc. 2- "I have never seen a product that saved people so much money so damn quickly."
-- Jill Smart, Reporter, HugeHighTechWebsite.com
