Is "social media" important for your company, in terms of marketing and customers interaction?

The success of using any medium for marketing or maintaing customer relationship depends on a combination of various factors.
Social media in todays industry can ensure reach and be positive as well as negative.
Social media is very reactive to negative feedback.
A company's success can only be determined how it converts negative feedback into opportunities for future growth.
Social media backed with a strong customer relationship management team and process can ensure the success of any company, brand, product, etc.
It is also detrimental for any company to indulge in such activities if it does not provide sufficient resources to manage and ensure resolutions on a day to day basis.

social media is best source to convert your social community into customers but with strategies because we are doing for our company and its really effective

Dear Ahmed, Social media is an interesting phenomenon, especially for businesses and customers, and the relationship between the two because social media provides an opportunity for businesses, giving them a personalized platform to connect with their customers.
By using social media as a way to advertise for your company, you can speak directly to the consumer in an arena they are comfortable with.
Social media allows businesses to connect with customers while shaping their perceptions of products and services.
Please check this infographic as answer on your Question: The Importance of Social Media for Your Company & How it Can help your Business? http://goo.gl/yDYCCx Three Practical Reasons to Use Social MediaThere are three main reasons businesses should at least look into implementing social media and reputation management strategies into their marketing strategies.
1) Reduced cost.
If properly implemented, social initiatives can help reduce costs.
Social media provides businesses with the means to increase customer service, saving costs and increasing customer satisfaction.
2) Increased revenue.
Engagement with social consumers allows for increased direct communication with consumers.
These consumers can then influence others, shaping opinions and in turn expanding the customer base, driving new business.
3) Brand building.
Developing a social forum around your business helps to increase awareness of your brand as well as build brand value.
Build up your brand through social media initiatives, increasing perceived value in products and services.
This is how you will beat your competition.
Finally Ahmed, with simple Comparing Social Media with Traditional Media ....
Traditional media, as in newspapers and television programs, is still a popular and viable forum for advertising and impacting consumer behavior.
But, the reason social media is becoming more and more important for businesses is the ongoing, worldwide conversation through social media.
With social media, consumers and businesses are more informed with real-time information and continuous social feedback, making informed decisions and fewer mistakes in their decisions.
Thanks Hany Sewilam AbdelHamid Business Development Manager

social media is important yet risky,before adopting social media i say"clean and prepare your house"

meaning be fully prepared as negative feedback can drastically affect your company's performance and reputation.

sure, low cost, huge amount of viewers its super important specaily if you want people to know about you and what you do as an organization 

It is. It gives us an idea of what they really want. So we start working on it.

Yes, sure it works effectively having fruitful outcomes it’s really benefited by operating social networks for the development of organization!

They are as well important as other ways of communication. It is very effective way of interaction. Customer use it to share good opinion and recommend company or to express extremely wrong opinion about our product or service. We can use the social media to make direct marketing and PR activity.

Social media is very important because as opposed to traditional media it is interactive, immediate, has a wide broadcasting capability at a comparatively very low cost.

However as social media are being more pervasive, these tools are now being used by all other competitors. Hence you have the risk of "social media fatigue": Many messages, high frequency, (in many cases)low informative value, high level of lowest common denomitator slogans.

Social media in marketing thus work best when augmented with real, live marketing programs and, events, product introductions etc. 

Social media analytics can then be used to measure and provide almost instantly feedback of customer acceptance, satisfaction, mood, etc...

An interesting point is to study how (and which) social media are being used by different social groups. There have been quite some studies relating to this. The results can than be used for more targeted and more unique messaging for each target group, thus increasing the acceptance of the marketing campaign.

The world is innovating to get more electronic and social media is the best way to marketer your products and interact with your costumers to aknowlege the likes and dislike of features so you may take future actions rapidly. Alnwairan. Nayef

nowadays, social media channels are the most effective method to reach your target customers.

In any field of business, we need to have official accounts in a variety of that channels to be more reachable for our clients.