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Do organisations comprehend what the impact (pros/cons) is of a customer relationship management (CRM) system in realizing the business objectives?

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Question added by Robert-Jan van der Vijver , Managing Director / Owner , Vijverlei Communication, Consultancy and Coaching Ltd
Date Posted: 2013/07/15
maroof siddiqui
by maroof siddiqui , Asst. Manager , Shah Rubber Products

it is true that human nature is unpredictable, same case is with customers. organizations sometimes wrongly predicts its customers expectation results decline in sales or performance. I believe that CRM systems only supports your decision and make a stats for you, organization intellects only realizes what the organization objective is or what should be in future.

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