What are the main areas you'll cover in preparation of your business development strategy?

defined the market, customers behavior, production, distribution, pricing, planification for launching the product, environment research, development and creation, revenue ans gains, team strength and weakness, how to position than competitors, costs and budget, type of strategy,

The defined market segment, market volume, existing players, stength and weakness of them, your product strength and weakness, positioning, pricing, presence, communication, the team and infrastructure.
There are some more minor area that you will know when you work on above major / main area.
Good luck

Business development strategy can be looked at with a very simple framework (Play to win strategy)

 

1. Your winning aspiration - What is it that you want to achieve?

2. Where to play - What and whom to are you looking at selling?

3. How to win - What is your strategic option on tackling the market?

4. Capabilities required - What are the capabilities that you need to build/acquire/develop?

5. Management systems required - What high level changes in the firms outlook, and what systems need to be put into place to ensure your strategic is successful?

Three main models should be considered:

(watch this video: http://ow.ly/wtQBT )

• Self-imageThe aspects of the organizational culture http://ow.ly/wsIjz
• Business modelThe elements of the business http://ow.ly/wsI4F
• StrategyThe topics that define the future http://ow.ly/wsIES

• Value proposition: What value are you creating for your customers?
• Customer segments: For whom are you creating your product / service?
• Customer relationships: How are you planning to get, keep, and grow your customer segments?
• Channels: Through which channels do your customers want to be reached? Direct and/or indirect, physical and/or virtual?
• Competitors: Are there any alternative products / services?
• Key partners / suppliers: Who are the main partners and suppliers you need?
• Key activities: What are the main activities your value proposition required?
• Main Resources: What resources do you need / have? (e.g. physical, intellectual property, human, financial)
• Cost structure: What are the costs inherent in your business model?
• Revenue stream: How much are your customers willing to pay, and how do they prefer to do that? (e.g. asset sale, usage fee, subscription fee, renting, licensing, brokerage fee, advertising)

Just ot add a few to include in the business development strategy, entry (offers, promotions) and exit (liquidation, Joint venture or merger) policy in case the product/business fail to capture the market.

Business continuity and disaster recovery policy in case of emergencies.

Consider health, environment and social responsibilities