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Marketing Segments for local people
Hospital Industry is a Service Industry provides customers health care services. Its best marketing Mix would be:
Product: The health Care Services which are being provided by the Hospital are its Product such as Consultations, Examinations, Surgical Operations, Treatment, Medicines.
Price: Competitive and well thought Prices at which these Services are provided.
Place: The building, the consultation rooms, Operation Theater, Laboratory etc where these service are provided physically.
Promotion: All the ways Hospital let their customers know about their services such as Print Media, Electronic Media, Social Media etc.
People: People are important inside and outside of the hospital which actually provide the satisfaction to the customer.
Process: The process of giving a service and the behavior of the person giving the service is most important to the satisfaction of the customer.
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