What is the marketing mix for hospital industry?

PRODUCT (Services) :hospital PLACE: main place where easily people approach PRICE: adjust attractive prices of services which you provide to patients PROMOTION: through local cables, local news paper advertisement, messages, social network like facebook etc PEOPLE: doctors, nurses, management PROCESS: all latest technology product use in treatment of patients PHYSICAL ENVIRONMENT: provide physical environment facilities of high class hospital having all latest technology and experienced doctors and all medicines for treatment

 Hospital Industry is a Service Industry provides customers health care services.  Its best marketing Mix would be:

Product: The health Care Services which are being provided by the Hospital are its Product such as Consultations, Examinations, Surgical Operations, Treatment, Medicines.

 

Price: Competitive and well thought  Prices at which these Services are provided.

 

Place: The building, the consultation rooms, Operation Theater, Laboratory etc where these service are provided physically.

 

Promotion: All  the ways Hospital let their customers know about their services such as Print Media, Electronic Media, Social Media etc.

 

People: People are important inside and outside of the hospital which actually provide the satisfaction to the customer.

 

Process: The process of giving a service and the behavior of the person giving the service is most important to the satisfaction of the customer.

1. Product: this is the qualities of tyhe  doctors and the quality of tyhe the services they offer to the patient interms of time medicine etc
2. Place this is the location of the hospital and the way thge department are arrranged to make it easy for the patient to get the treatment without hustle.
3. Price: icludes all what patient pay to reach full treatment
4. Promotion: advertisments, contract , it should include a suitable slogan
5. Peoples: the people are the doctors and the other hospital staff and there welfare
6. Process: icludes all steps that patient go through untill you get tyhe medication
7. Physical Evedince: includes all branded materials  the medicine

1. Product: all services presenteed by the hospital including quality of doctos, nurses,medications, Quality of the building it self.
2. Plcae: according to the size of hospital and the area to be covered, plus some social groups like senile clubs....... according to market segments needed
3. Price: icludes all what patient pay to reach full treatment
4. Promotion: advertisments, contract reps, it should include a suitable slogan
5. Peoples: all peoples that the patients see inside or related to hospital and their performance, knowledge, dress & what they present
6. Process: icludes all steps that patient go through iside hospital " visiting dr, X-Ray, La.....
7. Physical Evedince: includes all branded materials "Rx, Bags, ........ !