by
Nahedh Jbr , HVAC Construction Manager , Saudi Bin Laden Public Building and Airport Division
The customers are not typical , and their interest are not identical . They have different cultures and background . Moreover , the market culture is varied among different regions . So good salesman should understand his customer demands & priorities well , However , there some customer interests in common among all customers i.e. price , reliability . services ,,,,,,and the most important ones are the honesty & credibility