by
Ghina Said , Public Diplomacy and Media Outreach Expert , European Union Delegation to the UAE
1) know your target audience
2) have a mixed media strategy and plan set up
3) Mobile friendly
4) ensure you are utilizing all aspects of all the social media available to connect to audience
5) understand howy our audience acts online and develop ads/apps and campaigns that best cater to their needs
The names of five Elements are:
1- Quality Content not quantity
2- Use of appropriate marketing Channels
PPC ,SEO, Email Marketing, and Social Media Marketing.
3- Website Designing
SEO friendly , Conversion Optimization
4- Understand your audience through Analytics ( Social Media & Search Engine) , Split testing
5- Extensive Keyword Research
1. Know your target audience. (from Ghina Said)
2. Know media channels to reach your target audience.
3. There should be harmony among your media campaign (Offline & Online)
4. Your design should be visually appealing.
5. Keep an eye on Analytics of all the channels and balance out the ROI.
1. To design an optimal digital campaign, we need to listen and learn from our target audiences, provide valuable and relevant information they really need and want, and give them tools to help pass it on and inform others. And now we can measure what we are doing all along the way, using an increasingly sophisticated array of listening and analytics tools and approaches to track progress and change course in real time to maximize impact and action.
2. Employ a comprehensive mixed media plan. Knowing the answer to the top five questions people are asking about your brand via search and applying them to the media plan can mean the difference between a winning campaign and just spinning your wheels. At the same time, targeting, educating, and partnering with the most passionate and vested advocates that align with your brand or cause will add further depth and value.
3. Drop the “social” from social media and just work with it. Today, more than half a billion people log onto Facebook. Millions more will share information via Twitter, YouTube, or a dozen other social networks. Ignoring or minimizing these platforms limits the ability to meet and interact with consumers where they spend most of their time.
4. Understanding how target audiences act online allows us to build better websites and apps from the start for people who are using everything from desktop computers to iPads to smartphones.
5. Make it work on mobile. Because nearly everyone has the Internet in their pocket, campaigns must be designed and implemented to work on this central platform.
