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What general marketing strategies should a company prepare to obtain increased market share,profitability & improved cash flow in competition?

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Question added by Godfrey Banda , Acting Chief Engineer , University of Zambia
Date Posted: 2015/02/08
zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

market research + COMPETITION + PRODUCT STRENGTHS + COMPANY ,S    SALES TEAM STRENGTHS .....................

Iyad Idris
by Iyad Idris , Marketing Coordinator , Omar A. Balubaid Group

Before embarking on any strategy formulation, detailed research must be done by conducting a thorough analysis of the environment that the company operates in including the competitors as well as the other relevant aspects or factors in the environment that impact the company. A consumer analysis is vital as without it the strategy is doomed to failure. Also specific goals and kpi's need to be defined so that you end up formulating a strategy that actually addresses the relevant issues.