How would you sell an expensive product and without competitive advantages compared with competitors in your country and overseas?

Selling a product which is expensive as compared to its competitors is not the product which is compared it is the Brand and the brand image by which a consumer pays more as placing the product and branding it makes a product sellable as the brand brings in the commitment and customer satisfaction for what the buyer is willing to pay more.

Its simple make believe to customer this product is going to be help in daily routine,will add charm to your personality,will help u to make presence u have latest one .and always try to create need for the customer and that should be match with your product..

If there is no competitive advantage of an expensive product , before selling it has to be very strongly BRAN DED and  POSITIONED . You will have the necessary answers to these questions : Why should I pay this much for this product ? What is the uniqueness of this product ? What is the value proposed by this product? ...it's marketing department's responsibility to prepare satisfying answers to these questions. Consumers are always ready to buy expensive products but they would like to know the reasons of  paying more . It is not possible to sell an expensive and unbranded product with no competitive advantage . Before sales , a product must be ready to be sold with a well-defined and coherent  value proposition. 

selling an expensive product is easy to me, cause already if any product is expensive , there is always this mentalty that , it must involve a good and expensive content too, so with this, NBA involves whereby you will market in a classy way and also get to say more of the advantages of the product and also clearify the usefulness to customers.