by
Sameer Ahmed , Operation Manager - Bakery Division , Cakes & Co. - Alseedawi Sweets Factories Co
1. Process
Corporate communication is the method and process of building corporate brands and espousing the cause of a company and its credentials in the marketplace.2. Purpose
Sensible, thoughtful, consistent and well-articulated communication messages reinforce a positive image about a professionally run, well-managed enterprise or business.3. Function
The team drafts news releases, ghosts op-eds and columns for top management, arranges interviews for key company personnel in print publications and relevant programs on network and cable news channels.4. Structure
key business executives and PR-oriented business managers play a highly influential role in shaping the corporate communication agenda of an organization. They understand the value of communicating key organizational objectives, environmental obligations, community outreach programs to diverse stakeholders and external audiences.5. Benefits
Customers are more prone to be loyal and long-term consumers of the company's products and services.
by
Ranjana Bhattacharya , Chief Manager & Head - Corporate Communications / PR / HR , Oil & Natural Gas Corporation Ltd. ( ONGC )
Corporate Communication is affected by:1. Delayed response2. Being reactive and not proactive3. Wrong presentation of facts4. Poor communication skills5. Trying to brand without customer trial, feedback and market response
by
Lakshman Ram , Branch Manager , Property World Info (P) Ltd
5 most important factors affecting corporate communication:
(1) Nature of Communication: Whether the communication is general, sensitive, confidential, educative should be analyzed beforehand
(2) Means of Communication: How to CONVEY is another question. Individual emails, SMS, Newsletter, Notice Board, or PERSONAL MEETING, SEMINAR, TRAINING, etc play very crucial role
(3) Type of Communication: Who is the MAJOR-target-audience and SECONDARY-target-audience should be decided
(4) Time of Communication: This is another sensitive point. Exactly when the communication should be broadcast? Before the event, after the event, during the event should be projected
(5) Measurement of Communication Effect: Last but UTMOST important is to measure the EFFECTIVENESS of communication. Whether the targeted-audience has received the communication, in its ORIGINAL form, whether it has been understood in the right spirit,
Whether it has been implemented, ……..etc should be carefully noted. There should be an automatic mechanism to get the feed-back
Mission- You have to know what your corporation stands for to move forward.
Vision- Once you know what you stand for, you can develop a vision or plan of action.
Objective/Goals- Quantify your vision in a way that will produce measurable results.
Strategy- Create the steps or processes to move your vision into strategy or action.
Stakeholders- This shouldn't be last, but figure out the value you place on all stakeholders, including employees, investors, consumers etc.
