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I have always thought rather than having individual sales team who only specializes in their product, it is better to have a sales team who could be trained to handle all products of the company.
In most cases, although the sales departments are different, the end user of both would be the same (example: packaging machinery and laminates) so it would be better if a single sales person could handle the client as the face of the company.
What do you guys think?
Depend about the type of the products that the organization produces, if the products almost same like cleaning products the cross selling can handle it, if not the individual sales will be more effective
cross selling is more cost effective but it is logical limit -two many SKU will lead to less focus of field sales force
better in such case to categorise-for example:one team cosmetict and personal case,another -loundry detergent and domestic chemistry
also sales force in cross selling must have by brand targets
