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Customer experience is unique for each customer and for one to be able to give the best customer experience, he has to identify the stated and unstated need of the customer. A customer would normally approach us (the organization) if he has an issue that needs attention and he is doing it on his personal time. While we are getting paid to address the issue, he is not, yet he is spending time on it. There will be times when we will have to say no, not because we want to, but because we're not offering what he needs or there is no solution to the issue. How we handle the event or the situation makes a lot of difference. In this competitive market where automation is key to profit and efficiency, customer experience has to be personalised and unique. That's why organizations need people like you, and me.