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Mr Emad has covered nearly everything.I would like to add: tv interviews, conferences exhibitions, you-tubes and all other media tools.
1) Use every outgoing piece of paper, and every electronic document as work promotion.
2) Writing articles on topics related to your work expertise is an excellent business promotion technique:
1) Blogs/websites .
2) Magazines .
3) Newspapers .
3) Sending out press releases is another great way to get some free work promotion.
4) Spend some of your online time on work promotion through social media.
5) Use buddy marketing to promote your work.
6) Give out freebies as work promotion.