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Acquisition:What is the compensation structure at the acquiring company?

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/24
Deleted user
by Deleted user

When companies go into a merger or acquisition, there is often a tendency to leave compensation alone – the feeling is that the ownership change will be traumatic enough without changing the commission structure too.

However, this leads to problems. Invariably, representatives compare plans. There are bound to be differences: different commission levels, base salaries, incentives, perquisites, benefits and more.

No matter how generous the plans are, representatives are going to feel that "the other guys have a better deal."

One company's reps see that sales associates at the other company receive a higher commission, while the other company's reps notice the higher level of administrative support and lead generation the first company provides.

To keep everyone happy, there's a tendency to creep towards a plan that has the best of both – higher commissions and higher levels of support, services and benefits. This can be disastrous.

The longer it goes on, the worse it becomes. Top producers have the leverage to cut better deals for themselves, and resentments build and fester.

Additionally, the longer plans are left alone, the harder it becomes to find a good time to make a change.

Right after a merger or acquisition is the perfect time to rationalize compensation. Creating new compensation plans makes a clear statement of the company's goals and positions everyone to move forward without the baggage of the old arrangements.

Start by asking sales people from both companies what they like and don't like about their compensation structures. You'll get good feedback that will help you design new plans, and you'll also have information about what works and doesn't work that you can use to better manage the combined sales force.

The simple act of asking what they want sends a powerful message to the sales force and is an excellent retention device.

Then you need to decide what value proposition you want to offer the sales force. Can you combine what each company is doing now? If one company has a particularly attractive culture, you may want to transition everyone to that offering. Or it may make sense to start over with something brand new.

You can take this opportunity to rationalize the compensation structures, bringing them into line with what the sales force needs and wants. Maybe some of the services or benefits one of the companies offered are no longer needed. We have actually seen companies pay for an acquisition simply by restructuring compensation.

Don't forget to do a thorough financial analysis of any proposed changes. We saw a merger once where one of the companies offered a very generous commission at high sales levels, which they could afford to do because very few people ever reached that level. The company they merged with had far more high producers, and when management decided to offer that plan to everyone they quickly found themselves in serious trouble.

Of course, you need to take into account the revised cost structure of the new company. You'll be saving money through consolidation and reducing duplicate costs. Those savings can go to the bottom line.

Or you might invest them in your sales force by designing plans that provide higher commissions – which would be highly motivational to the existing sales force and very useful for recruiting.

By taking advantage of a merger or acquisition to revise your compensation plans, you can better meet the needs of the combined sales force and position your company for greater growth in the future.

Deleted user
by Deleted user

In today's environment, many mergers and acquisitions are taking place. CompensationMaster can help.

When you acquire or merge with another company, our team can help you develop new compensation structures that create a win-win environment.

Do you keep the same plan in place for some? Is it fair? Do you have multiple plans? These are some of the questions companies face and we can help by customizing your new compensation plans to ensure success.

Creating new compensation plans provides direction, ensuring a clear statement of the company's goals while implementing a new plan forward without the baggage of the past plan.

Define a new value proposition

Our team will work with you to define and articulate a value proposition that aligns with not only the company's vision but also aligns the sales teams from both companies. By acknowledging that each company's sales force probably had different commission levels, base salaries, incentives, perquisites, benefits and culture, you can move forward to achieve the company's objectives and goals.

Ask the sales force

Our team begins with a needs analysis where we interview the sales associates about what they like and don't like about the plan today. The simple act of asking and getting the sales group involved in the plan structure sends a powerful message to the sales force. This can reduce their anxiety at this time and be an excellent retention device.

We also interview the management team and do a competitive compensation analysis, so we have the full picture.

Ensure financial viability

Our team creates a business model that combines the businesses to ensure the new plan can be based on actual expenses and production levels of the combined company.

This allows you to be proactive in predicting what the results will be in the future and gives you confidence that the new compensation structures will be financially sustainable.

 

AADIL MOBIN
by AADIL MOBIN , FIELD R&D ENGINEER , BHARAT HEAVY ELECTRICALS LIMITED

In a acquisition the aquiring organization may analyse the ability of the employees, their skill and potential etc. Normally it will be comparable for equal company acquisition. It means ppl with equivalent experience and post will be equally paid. For the acquiring company many times ppl are transferred to the aquired firm and in this case he may be awarded with promotion or increment.

Nouman Mustafa
by Nouman Mustafa , Finance Manager (Financial Planning & Reporting) , Saudi Arabian Airlines

You wato know the bookish one or practical one ;)

Elke Woofter
by Elke Woofter , Project Assistant , American Technical Associates

In the US (depending in which State), down sizing - people should be notified 6 month in advance, get at least that much of a severance package ... health insurance,1/2 of the moving cost if move was not paid .... this is what a good company does..

A bad company gives you4 hours ... maybe1 month of a health insurance and tries to get away with not paying as much as possible ... if you are lucky they do not contest that the state pays you unemployment. 

These people do not care what happens to their former employees only about money...

 

Bilal Khan
by Bilal Khan , Senior Tax Accountant , Finvesco Limited

The compensation structure for employee is not only the monetary funds i.e. the basic salary' but it also involves many other non financial compensation like health insurance, company car, paid vacation, sick leave, annual ticket... etc which all will depend the grading system of an employee.. Good compensation structure will help gain a competitive advantage in retaining/hiring skillful key staff. 

Hany Helmy Haleem
by Hany Helmy Haleem , Director of Warehouses , Nasco Automotive

I agree with the experts.

Best Regards

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