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Do batna and swot analysis help in negotiation?

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Question added by Anwar Hussain , Supply chain & Logistic Manager , Dufry
Date Posted: 2015/02/25
Donald Burns
by Donald Burns , operational & HACCP manager, procurement specialist , Bakery Network Services

yes, I think it can add value, doing a swat analysis lets you look at the situation from outside, and can help your decision with the end in mind.

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