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Which is the correct definition of marketing used by the Chartered Institute of Marketing ?

a) The selling process which results from the identification and anticipation of customer requirements.

b) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. c) An accounting process of minimizing costs and maximizing revenues. d) The supply of goods and services to customers in such a way that the company becomes the preferred source of supply for customers.

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/26
Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

My answer will be ============= b)

Walid Ismail Elrahel  Meiri
by Walid Ismail Elrahel Meiri , Administrative Accountant and Public Relations , Musa Ali Altayeb for Import and Export

Indeed, there are many definitions with regard to this matter. However, i do believe that the best definition that has been presented, marketing is management process that concern with identifying, anticipating, meeting and satisfying customer requirements (needs&wants) profitably. I agree with a.

Deleted user
by Deleted user

No doubt the right answer is b) That was the first thing my University teacher taught us: Marketing = delivers VALUE.

 

Regards,

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

b) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Wasi Rahman Sheikh
by Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

Agree with option b) Answer ,,<<<<<<<<<<<<<<<<<<<<<<,,

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