Positivist approaches to marketing are essentially based on which of the following approaches?

Question

a) In-depth case studies of consumers.

b) Uncovering the real underlying truth about consumer emotions. c) Methodologies which are robust and repeatable. d) Methodologies which seek to uncover positivist and negative attitudes about a product.

Wasi Rahman Sheikh · Answer

Answer option b) is correct <<<<<<<<<<<<<<<<<

Walid Ismail Elrahel Meiri · Answer

Deals with logical and mathematical treatments. Beside reports of sensory experience then its b

Shubham Angra · Answer

C is the correct one definitely I know

Deleted user · Answer

I will go with the b) - Uncovering the real underlying truth about consumer emotions.

Emad Mohammed said abdalla · Answer

My answer will be ============= c)

Vinod Jetley · Answer

c) Methodologies which are robust and repeatable.

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Positivist approaches to marketing are essentially based on which of the following approaches?

My answer will be ============= c)

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