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Which of the following is true about marketing planning at the bottom of a business cycle?

a) This is the worst time to invest because the market is weak.

b) If it is fairly certain that the bottom of the cycle has been reached, this is the time to begin increasing investment. c) Planning should continue on the basis of no change in the level of national economic activity. d) There is greater certainty at this stage in the cycle.

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/26
Wasi Rahman Sheikh
by Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

Answer option b) <<<<<<<<<<<<<<<<<<

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

My answer will be ============= b)

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

b) If it is fairly certain that the bottom of the cycle has been reached, this is the time to begin increasing investment.

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