The endorsement is likely to be particularly effective if celebrity Jamie Oliver is seen by large numbers of the company's target market as:

Question

a) A primary reference group

b) A tertiary reference group

c) A secondary reference group

d) A non-reference group

Vinod Jetley · Answer

c) A secondary reference group

Wasi Rahman Sheikh · Answer

Answer option c) <<<<<<<<<<<<<<<<<<<<<<<<

Mir Mujtaba Ali · Answer

the right answer is "The secondary reference group"

hassan younis · Answer

I don't know exactly ,but my answer is C

Mahmoud Zaher Tarakji · Answer

.........MY answer is C

Emad Mohammed said abdalla · Answer