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a) A statistically significant representation of the population being studied.
b) Availability when asked. c) Prior training and education in the conduct of focus groups. d) Ability to contribute to an understanding of an issue.
Focus Groups: They are usually a small number of like minded people of different backgrounds or Experts in the fields (Same or similar) are bought together to discuss on a Product or Subject & are free to Interpret based on their understanding about the subject usually moderated by a 'Moderator'.
Thus, it is D) Ability to contribute to an understanding of an issue
:-)
Agreed to all members........... D is the right answer
d is the right option
Agree with experts
"D" is the correct answer as all of you said.
d) >>>>>>>>>>>>>>>>Ability to contribute to an understanding of an issue.
d) Ability to contribute to an understanding of an issue.
Focus groups are essentially about gaining insight to an issue rather then statistical reliability. So the most important criterion for selection is an individual's ability to contribute towards that insight, for example by being a regular user of a product.
Im sure the answer will be option d)Ability to contribute to an understanding of an issue.
d) Ability to contribute to an understanding of an issue.
You can not ask people questions or to express their opinion, thoughts....etc about what they don't know. So I will vote for option (D) Ability to contribute to an understanding of an issue.
