What is the term of Churn?

Question added by Abdelnasir Galandar , B2B Marketing Manager , Zain - Sudan
Date Posted: 2015/02/26

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by fabio chiodi , Marketing CRM/Business Intelligence Manager , Wind Telecomunicazioni S.p.A

Dear Abdelnasir, term of churn means the % of deactivations on customer base.

this is the formula: deactivations/customer base

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