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a) For most products, it can effectively be used as a single stand alone basis for segmentation.
b) Although it is easy to measure it is difficult to estimate how many people in a particular age bracket live in a particular town or country. c) People may exhibit characteristics of the age they feel rather than their biological age. d) Consumers' tastes don't change as they get older but they do need different products.
C is correct answer, people show themselves as they feel rather than they really biological age.
c) People may exhibit characteristics of the age they feel rather than their biological age.
c) People may exhibit characteristics of the age they feel rather than their biological age is the correct answer............................
c) >>>>>>>>>>>>>>>>> People may exhibit characteristics of the age they feel rather than their biological age.
C is correct answer,,,,,,,,,,
I think C
also I was considering d option, but i concluded it reffers not to age but life-cycle
after10 years i will need a good penssion fund and after20 blood pressure medicine, it is life cycle -not age
so I stand for C answer
