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A differentiated product may be unique in the marketplace but it will only be successful under which of the following circumstances:

a) If it satisfies customers' needs

b) If the price differential is minimal c) If the brand can be classed as aspirational d) Differentiated products will always be successful

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/27
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

a) If it satisfies customers' needs

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

TRUE

a) If it satisfies customers' needs

is the right answer

Deleted user
by Deleted user

agreed with all ..................

Tamer Elbeshbishy
by Tamer Elbeshbishy , Financial and Administration Manager , Muscat Towers Holding Group

It is very clear that it should satisfy the customer needs as this is the real value of that product.

Bilal Khan
by Bilal Khan , Senior Tax Accountant , Finvesco Limited

Agreed with option A If it satisfies customers' needs, unless their is no other alternative to that product.

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