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a) To discover what position new entrants might move into in the market.
b) To see whether the company has a competitive advantage over its competitors. c) To understand more about the dimensions of customer value. d) To see how many competitors there are in the market.
a) To discover what position new entrants might move into in the market.
Agreed to you sir.....................
a) To discover what position new entrants might move into in the market.
Answer A is correct regarding the positioning map
Positioning Map is used to determine where an organisation can position them self in the Market to expand their market and it can also be used to identify barriers to entry. On the other hand this mapping can identify where their is an opening for new entrants in the market so that an organisation can raise the barriers to entry for new entrants.
Such model cant be relied in isolation but can give a potential understanding.
Option A would be right ans.
