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An important reason for categorizing products is:

a) to learn from the marketing of another product which appears to be different in form, but is similar in terms of the needs it fulfils.

b) to prioritize the messages that could be given to customers. c) to identify the attributes which lead to brand loyalty. d) to simplify a complex matrix of attributes into a two-dimensional model that can be interpreted by all product stakeholders.

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/27
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

b) Products purchased to satisfy individual or household needs.

Sirajuddin Muhammad
by Sirajuddin Muhammad , Assistant General Manager , Engineers India Limited

categorization of products help customers to be precise in their choice to suit their requirements and customers are educated about the alternative products in case of alternate requirements which may seem similar at the outset.

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

To better serve the customer needs by all means. 

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Agreed

b) to prioritize the messages that could be given to customers is the right answer

 

Almutaz Bakry Sidahmed
by Almutaz Bakry Sidahmed , Internal Audit Manager , Banan real estate

Answer (b) is correct answer, as customers are most important aspect in all product related issues.

Deleted user
by Deleted user

All the factors, the most important task

b)

 

to prioritize the messages that could be given to customers.

Islam Sultan
by Islam Sultan , Head of Sales and Marketing , International Company for Furniture

the Message communicated , the price , the visible and hidden benefits of it 

Deleted user
by Deleted user

option B ...............................

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