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My opinion is that no plannig can be done without analysis of hystorical data, in planning we must take into consideration existing trend, identify influence of several factors, make assumption so that planning without analitics
as for decision -making it is important to predict possible outcomes, have scenarios for each option, make SWOT analysis, feasibily study
without business analytics how to make decision? Only intuition is not enough-you must see estimated result and select the best one-you must see figures, trends, ratios
Discussion with all Employee in the industry.