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The maximum selling price that a firm can sustain for a product is determined by:

a) What it costs to produceb) Competitors' pricesc) What customers are prepared to pay for itd) Competitive parity

Business Development Management
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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/27
Upvote (2) Views (12) Followers (5) Answers (5) Report Question
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Tamer Elbeshbishy
by Tamer Elbeshbishy , Financial and Administration Manager , Muscat Towers Holding Group

All of that are factors of price setting. However C is preferable in this case

Wasi Rahman Sheikh
by Wasi Rahman Sheikh , Warehouse Supervisor , AL MUTLAQ FURNITURE MFG

OPTION C) ANSWER<<<<<<<<<<<<<<<<

karokora emmanuel
by karokora emmanuel , Senior Sales Associate and couch buddy , Landmark group

The price elasticity of demand highly determines maximum selling price of a product.

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

The right answer is 

c) What customers are prepared to pay for it

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

c) What customers are prepared to pay for it

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