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a) What it costs to produceb) Competitors' pricesc) What customers are prepared to pay for itd) Competitive parity
All of that are factors of price setting. However C is preferable in this case
OPTION C) ANSWER<<<<<<<<<<<<<<<<
The price elasticity of demand highly determines maximum selling price of a product.
The right answer is
c) What customers are prepared to pay for it
c) What customers are prepared to pay for it