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Developing a promotional programme for a new service begins with:

a) Choosing a promotional messageb) Determining promotional objectivesc) Choosing an appropriate mediumd) Evaluating alternative media

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/27
Wolf Klaas Kinsbergen
by Wolf Klaas Kinsbergen , Managing Director, Designer , ingenieursbureau KB International NV

Off course answer B) without that it becomes useless and without direction

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

The most imperative is

b) Determining promotional objectives

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

b) Determining promotional objectives

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