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a) Service blueprintb) Campaignc) Communication modeld) Communication process
b) Campaign
is the correct answer
Campaign is a way for business to communicate the message across to their consumers through an effective media... Option B
b) Campaign
A campaign comprises a plan which brings together all promotion mix elements within a timed schedule.
it is very clear it is B message + Media) = Campaign
VIA campaigns......................................
b) Campaign,,,,,,,,,,,,,,,,,,,,,,,,
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True Sir. In a marketing campaign a message like our product is the best and cheapest has to be spread to the target through the media. Now both the message and media has to be tailor made for the audience so that penetration rate is highest and acceptance rate is even higher.
The choice of the MESSAGE & THE MESSENGER (MEDIA) would depend on the target audience.And that is called a campaign.
Message and media are brought together within a planned time framework in a:
Campaignc
