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Which one of following defines precisely a target market for a financial services company planning a direct mail campaign for a new insurance policy?

a) 'MOSAIC' lifestyle categoriesb) Market sizec) A defined social classd) Socio-economic grouping

Business Development Management
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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/27
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Deleted user
by Deleted user

Thank you

a) Is the correct answer

 

Pat Hawkins
by Pat Hawkins , Procurement Specialist , Valiant Integrated Services

a) 'MOSAIC' lifestyle categories

 

Marketers make frequent use of geodemographic segmentation methods, such as MOSAIC, to determine the audiences for their communication.

Tamer Elbeshbishy
by Tamer Elbeshbishy , Financial and Administration Manager , Muscat Towers Holding Group

the correct answer is a 'MOSAIC' lifestyle categories

 

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

My answer will be ======== a

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

a) 'MOSAIC' lifestyle categories

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

a) 'MOSAIC' lifestyle categories is the right answer

 

Mir Mujtaba Ali
by Mir Mujtaba Ali , Internal Audit Manager , Confidential

a) 'MOSAIC' lifestyle categories >>>>>>>>>>>>>>>>>>

Snezana Brankovic
by Snezana Brankovic , • Senior Consultant in Marketing Department , „Stankom” Business System

Option a -'MOSAIC' lifestyle categories............................... 

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