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What is horizontal linkage model?

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Question added by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company
Date Posted: 2015/02/27
Brad Standish
by Brad Standish , Lead Web Developer & Digital Marketing Manager , Standish Services

In a value chain, horizontal linkages are longer-term cooperative arrangements among firms that involve interdependence, trust and resource pooling in order to jointly accomplish common goals. Both formal and informal horizontal linkages can help reduce transaction costs, create economies of scale, and contribute to the increased efficiency and competitiveness of an industry. In addition to lowering the cost of inputs and services (including financial services), inter-firm horizontal linkages can contribute to shared skills and resources and enhance product quality through common production standards. Such linkages also facilitate collective learning and risk sharing while increasing the potential for upgrading and innovation. Small-scale producer groups have strong potential to increase their bargaining power in the marketplace, while processors, suppliers and traders may also form their own groups to strengthen their position within industries.

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

I support the answer of Mr. Jetley.

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

Through effective coordination, horizontal linkages can benefit firms in many of the following ways:

  • facilitate bulk purchasing of inputs and services
  • reduce transaction costs for buyers
  • increase bargaining power of smallholders
  • promote collective learning
  • enable risk sharing
  • influence the creation of industry standards
  • catalyze the implementation of marketing strategies and provide access to new markets (for smallholders who cannot sell individually, but can do so as a group)
  • encourage firms to advocate for change
  • pool resources to purchase expensive shared equipment or services
  • supply large quantities demanded by buyers and importers

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