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Do you think "Branding" is most related to marketing rather than Graphic Designer?

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Question added by Deleted user
Date Posted: 2015/02/27

The most feedback impact comes from visual identity !!!

Brand behavior comes from services/product design and business analyst !!!

Sales come from marketing strategy.

So why we always link branding with Marketing, Advertising and Business?

Branding is the integration of Marketing and Graphic design. A marketer with a graphic design basic knowledge can work on branding. Also a graphic designer with a marketing background or at least marketing guidance or a clear creative brief can work in branding.

However, the visual aspect isn't the only part of branding. The brand tone and impression are usually neglected.

madiha iqbal
by madiha iqbal , marketing and events coordinator , CORDOBA SCHOOL FOR A-LEVEL

Yes, its related to marketing and graphic designing is an important operational marketing function.

Reham Lasheen
by Reham Lasheen , Manager Medical writing , Core advertising

yes, I think it's most related to marketing as the successful branding depend on right positioning, creating value for customers, defining customers,... 

Basim Wali
by Basim Wali , National Network Development Manager , Juffali Automotive Co. Mercedes-Benz

I think they come hand in hand. You will need the marketing specialists to brief the graphic designers the insights that they have on the targeted audience. Together they will then be able to establish the needed direction. Then it is mostly the graphic designers abilities that will be able to translate all the research, brainstorming sessions & facts to a bundle of visuals that will results in branding.   

Rodolph Farah
by Rodolph Farah , Hydroponics consultant , Via Liban

I believe in balance within everything. When you need to outperform any activity, give it the right balance. In order to begin with a new brand, start by doing a catching design. As I used to teach my students during their first university day: First impression counts. When the design is attractive, any additional market strategy would be enough to adjust the balance level. But if the design is useless, you should put too much effort in marketing to compensate the design share.

zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

YEAH ............. FROM YEARS BRANDING WAS RELATED WITH MARKETING ,,,,,   BUT NOW SOME PEOPLE CO RELATE  IT WITH GRAPHIC DESIGNING .................. GOOD DAY 

Soulat Raza
by Soulat Raza , Communication Design Executive , Tetra Pak

Now marketing & marketing strategies depends on graphics & advertising to impact on consumer mind & create a strong positioning.

 Branding & marketing have strong relation with graphic designing.

 

A marketer with a graphic design basic knowledge can work on branding. Also a graphic designer with a marketing background or at least marketing guidance or a clear creative brief can work in branding.

Marko Mustonen
by Marko Mustonen , Portfolio Associate Director , Abu Dhabi Motorsport Management

In my opinion, branding is more fundamental than graphic design. I am not saying that graphic designer doesn't play a role in branding, but they make "only" the final touch on customer-facing materials. 

 

Branding begins by defining the core values and benefits of the brand it wants to create for its customers. One must also think hard about the positioning - what is the unique position/benefits/image of the brand against its competition. When the core values and positioning are decided, the brand needs key communication themes it wants to get across to the customers and other stakeholders. Key themes are supported by individual messages, e.g. pieces of copy text. Graphic design, in a well managed process, is part of this last phase where we prepare the customer-facing messages and other content. 

 

In closing, I have great respect for graphic design. I use the services of our graphic designer as often as I can to support my communication to my clients. After all, a well designed image that supports the brand or a message speaks loud and lives on with the customer organization and social networks. This is something an excel table cannot do. 

sadia chaudhary
by sadia chaudhary , Teacher , private school

Graphic design is the most important thing to attract the buyer to increase its demand coz if the first impression is good only then the buyer will go into details.

yes and no depends on the item to be sold.

if you are selling graphics then the design must be very nice but vehicles the brand must be the best

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