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What is the latest course or book ? YOU read to improve your marketing / selling skills ?

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Question added by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ
Date Posted: 2015/03/04
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India
Muhammad Usman Tariq
by Muhammad Usman Tariq , Visiting Faculty , National University of Science and Technology

Books do not improve skills they are just for guidance. To improve skills, do marketing in real market.

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

Practice Makes Perfect, specially with good observing. 

Thank you Mr. Zafar.

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

Brandwashed: Tricks Companies Use to Manipulate our Minds and Persuade Us to Buy”by Martin Lindstrom.

Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

To be honest, I have not read any marketing or sales books lately, last book I read was advance marketing few months ago.

Mohammad Mohammad Ahmed El-Safty
by Mohammad Mohammad Ahmed El-Safty , مشرف تدريب وتطوير , شركة ميداس للتجارة العامة والمقاولات

I am reading the SEVEN HABITS OF THE HIGHLY EFFECTIVE PEOPLE. It's more about change and life than about marketing

 

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Nothing recently................... the last book i went through was about "transformational Mentoring"

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

The latest course which I took was of E-Marketing & Social Media.

Deleted user
by Deleted user

I just follow my mind and heart... time itself is the best teacher. With time you get experience and with experience you learn and improve yourself... Reading marketing and sales books would just make the job monotonous and robotic. You need to have a different approach each time you go out for selling to make the job more interesting and non-monotonous

Irina Ter-Grikurova
by Irina Ter-Grikurova , Business Development Manager , Geostar LTD Georgia

I read publications about neurolinguistic programming NLP

it is techniques to influence people

I read a lot of books on phsichology, because in sales and marketing both goods or services goods/services are important but more important are human who buy and sell

if you know to read peoples feelings and attitudes, if all what you ask them to do generates seratonine in their brains ( chemical hormone of hapineess ) you can be much more successful in your business-your team will be happy and add more value, much better than they do the job only because they are afraid to fired

or for example I know what a person will be feeling if given unclear task, and how I can conclude if employee didn't understand the task by verbal and non verbal signs

GODSWILL OPURUM
by GODSWILL OPURUM , Operation supervisor , Elis global fashion

I suggest the end of competitive advantage or disruptive innovation. From one of the worlds best50 management thinkers. Strategic text yet challenged marketing issues

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