Development of Brand Values being the prime goal of marketing communication what would be your immediate next choice?

FIRST OF THE GIVEN CHOICE WILL BE TO INCREASE THE SALES ========   REST OF THE AGENDA CAN BE DEALT AFTER THE ESTABLISHMENT OF SMART SALES ........... GOOD DAY MR. KRISHNA

If the brand has gain some mass, my next choice would be

Changing the behavior of the Target audience

communicating product(s) Information

There is no One Question: One Answer to this in practical sense as 'Development of Brand Value' is part of Brand building measure. 

Thus, the brand building measure starts only after clearly defining the Consumer base if it's target to Mass Market or it's specific category Audience the products are targeted & adaptation of changing market environment. Thus, once it's done the next step is develop strategies to communicate to targeted audience by different medium of communication either by Advertising or In-store activities like sampling, participating in events etc

Thus the answer is both communicating product Information & Channeling communication tools.

:-)

Increasing the sales will be primary focus which will be based on effective positioning & communication strategy. 

Talk widely about your product 

With the change of time, the behaviour of the customers have changes too. This generation of customers who are educated, want to know, why they should choose your product over the other, so after branding the next step should be the product information. The sales will start tickling the way you better educate the features of the product. Having said the above, some times it is about changing the behaviour of the target audience as in the case with marketing of 'Hand Wash' in India. Before that people used to wash their hands with soap now they prefer hand wash after rigoureous marketing strategy for change in behaviour by the manufacturers. Same is the case with 'coca-cola zero'. Coca cola was already a established brand, with 'zero' they targeted calories concern customers and effectively brought change in the behaviour of the customers.

communicating brand information.

Changing the behavior of the Target audience?

markeet positioning and many other tricks just like advertising more and more

A main objective of marketing is to create customer value.Processes involved include “creating, communicating, delivering, and exchanging offerings.”Strategic planning is matching the strengths of your business to available opportunities. To do this effectively, you need to collect, screen and analyze information about the business environment.