What is the Difference between Quantitative and Qualitative Research ?

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Question added by Ridha SAIDANI , Maintenance Manager , SOMIPHOS / Technical Direction
Date Posted: 2015/03/05

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by Mohammed Mala Zanna , LPG Sales Coordinator, Northern Axis , Matrix Energy Limited

In a nutshell, the difference between the two is that Qualitative research is carried out to explore issues and understand phenomena while Quantitative research is about asking people for their opinions in a structured way.

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