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When consumers share a strong need that cannot be satisfied by an existing product, it is called _.

A) negative demand

B) latent demand

C) declining demand

D) irregular demand

 

E) nonexistent demand 

Marketing Management Marketing Strategy
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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/03/06
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Omar Ahmed

I think the best answer is latent demand

Shaul Hameed
by Shaul Hameed , Finance Manager , Elite Village Real Estate Management LLC

The answer is B. Latent Demand

Mohammed Sohail
by Mohammed Sohail , Head of Sales - GCC & MENA region , CavinKare

It is called latent demand

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