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Sponsorship is the vital element of branding to spread mass awareness and to educate people about your particular brand. Sponsorship throws a soft image in the minds of the customer. The more a company sponsors the events, the brand name, its tagline -- they all get registered in the minds of the consumers. If a brand is able to find a position in the mind of the consumer, this means your branding efforts are successful. Sales will follow soon.
well, for me i dont think so. its just a marketing strategy to grab the attention of people. your brand image will be on the mind of customer if they use your product and your product or service have satisfied them more then your competitors and their expectations level.
Yes its a plus points in the company's side. This strategy can have a potential consumer and can easily endorsed by public,
