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_ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

A) Perceived usefulness

B) Failure avoidance rate

C) Total customer benefit

D) Customer-perceived value

E) Competitors' market share rate 

Marketing Management Marketing Mix Marketing Strategy Customer Focus Brand Management
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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/03/07
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fouad el mkahal
by fouad el mkahal , BOUTIQUE MANAGER MONTBLANC , ALI BIN ALI GROUP LUXURY & WATCHES JEWELERIES DIVISION

D) Customer-perceived value

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