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When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest _.

A) customer-perceived value

B) customer-perceived cost

C) customer profitability analysis

D) customer equity

 

E) customer lifetime value

Marketing Management Marketing Mix Marketing Strategy Client Service Brand Management
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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/03/07
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Aditya Rathi
by Aditya Rathi , Research Analyst , Shree Yogeshwar Packaging Industry

A) customer-perceived value

 

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