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_ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering.

A) Total customer cost

B) Total customer benefit

C) Total benefits of ownership

D) Value proposition

 

E) Value delivery system

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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/03/07
Arvind J V
by Arvind J V , CEO , Aroma Group

Total customer value is the perceived monetary value of the bundle or economic, functional, and psychological benefits customers expect from a given market offering. - answer is (B)

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